Garden, Time Warner form new partnership

TWC’s "Enjoy Better" Campaign aligned with World’s Most Famous Arena

Tuesday, 11.13.2012 / 12:42 PM New York Rangers

Time Warner Cable (TWC) and The Madison Square Garden Company (MSG) today announced a long-term marketing partnership that will align TWC’s “Enjoy Better” brand campaign with concerts and sporting events taking place at The World’s Most Famous Arena. As part of the partnership, TWC is now the naming partner for the Concert Series at Madison Square Garden, as well as an Official Partner of the New York Knicks and the New York Rangers. The new partnership will also enable TWC to use MSG’s unrivaled ability to deliver unforgettable experiences to offer unique benefits exclusively for its New York City customers.

“We are very excited to align our ‘Enjoy Better’ campaign and company brand with The World’s Most Famous Arena here in the heart of our hometown of New York City,” said Jeffrey Hirsch, chief marketing officer for Time Warner Cable. “Like our customers, we are huge music fans and long-time supporters of the Knicks and Rangers and are proud to invest in New York City by sponsoring these storied brands. Through our partnership, we can offer the thrill and unique experiences of the transformed Garden and showcase our advanced services for NYC-area consumers.”

“We are well on our way to transforming Madison Square Garden into the world’s most spectacular arena, and are proud to partner with Time Warner Cable, which enables us to enhance our customers’ experiences at concerts and sporting events at The Garden even further,” said Greg Economou, executive vice president, corporate sales and solutions, MSG Sports. “Meanwhile, Time Warner Cable will enjoy unmatched brand exposure at one of the busiest arenas in the world, along with the opportunity to reward their current customers with unique experiences only Madison Square Garden can deliver.”

The partnership gives TWC a strong brand presence across MSG’s sports, entertainment and media platforms, including the Arena’s 7th Avenue and 8th Avenue outdoor marquees, digital signage within the building for events, features on GardenVision, the center-hung scoreboard, as well as integration across MSG’s online properties. The Garden has a strong lineup of diverse and top-name artists scheduled to perform this fall as part of the Time Warner Cable Concert Series, including Madonna, Justin Bieber, One Direction, The Who and Jason Mraz.

“Enjoy Better” Brand Experiences

As an extension of its “Enjoy Better” brand campaign, TWC’s new Madison Square Garden platform will offer unique experiences and opportunities for its customers and Garden guests. During every Knicks and Rangers home game, one lucky fan will win an “Enjoy Better” enhancement to their game experience, such as a seat upgrade or merchandise, courtesy of TWC. In addition, TWC will be the presenting partner of one Knicks game and one Rangers game per season, and will distribute premium items to fans. TWC plans to also run sweepstakes for customers to win tickets and unique experiences to concerts that are part of the Time Warner Cable Concert Series at Madison Square Garden.

TWC will take advantage of an area on the Madison Concourse (6th floor) of The Garden to engage visitors with fun, interactive displays and games with the Company’s brand ambassadors. Through its demonstrations, consumers can engage, sample and experience TWC’s broadband Internet-enabled products and services and other advanced entertainment and telecommunications services.

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