MSG names Jacobs Sr. Vice President of Teams-Marketing
In this new role, Mr. Jacobs will be responsible for developing and executing the overall brand strategies for the New York Knicks, Rangers and Liberty franchises. He will oversee the design and implementation of all marketing and promotional programs, community relations, fan development and event presentation in an effort to enhance the awareness and profile of the teams.
In addition, Mr. Jacobs will work closely with all areas of Madison Square Garden to support ticket sales, team partnerships, sponsorship sales, new media initiatives, and team merchandising opportunities. He will create and support strategic partnerships, and will work with MSG Media to attract new advertisers to generate revenue opportunities across all company platforms.
"Howard is a strategic marketing leader who has worked with many major global brands and we are pleased that he is joining Madison Square Garden," said Steve Mills, president and chief operating officer, MSG Sports. "His experience in corporate leadership roles and on the agency side is a perfect match for us and we look forward to utilizing his expertise as we continue to grow our legendary brands and maximize the opportunities ahead of us."
Prior to joining MSG, Mr. Jacobs was the Senior Vice President, Strategic Partnership Marketing for XM Satellite Radio where he led a cross-functional brand marketing and subscriber acquisition team utilizing major sports and corporate partnerships, including NHL, MLB, the Big East, PGA, USTA, Nascar, Starbucks, DirecTV, AOL, Jet Blue, Air Tran and United. He previously served as president of Millsport, LLC, a leading sports marketing consultancy working with major brands such as Pepsi-Cola, XM Satellite Radio, Taco Bell, FritoLay, Gatorade, Office Depot, ExxonMobil, among others. Earlier in his career, Mr. Jacobs worked for Coca-Cola as director, Marketing Asset Management and prior to that served as vice president, Cartoon Network Brand for Turner Broadcasting.
Mr. Jacobs received his undergraduate degree from York University in Toronto and has attended executive leadership training at The Wharton School and Babson College.